How it works

Watch one bad review get handled

The walkthrough

90 seconds · one review, start to finish · coming with launch

Nothing posts without you approving it. There is no autopilot that answers your customers while you are not looking.

The pipeline

One review, from landing to fixed

This is the same review the whole way down — same customer, same words. What changes is what the software has done with it.

insight-loop.co/dashboard
M
Marcus D.Google
2 hours ago
2★

Waited 35 minutes for a table we had booked, and the floor by the bar had not been cleaned all evening. Staff were apologetic but clearly stretched.

NegativePending
Also today
Dana R.Best pho in the neighbourhood, and they remembered our order.5★
Tom H.Solid lunch, service a little slow at the counter.4★
01

Lands

The review arrives on its own

No one pastes it in. The listing is connected once, and reviews land in a single feed with the platform, rating and language already attached.

Found by business name and city — no place IDs, no API console.

insight-loop.co/dashboard
M
Marcus D.Google
2 hours ago
2★

Waited 35 minutes for a table we had booked, and the floor by the bar had not been cleaned all evening. Staff were apologetic but clearly stretched.

NegativePending
Also today
Dana R.Best pho in the neighbourhood, and they remembered our order.5★
Tom H.Solid lunch, service a little slow at the counter.4★
02

Drafted

A reply is written in your voice

A draft is generated from the review itself, in your chosen brand voice and against your standing instructions. Nothing posts on its own — you approve, edit, or discard.

Drafted against your presets and your standing instructions, up to 1000 characters of them.

insight-loop.co/dashboard
M
Marcus D.Google
2 hours ago
2★

Waited 35 minutes for a table we had booked, and the floor by the bar had not been cleaned all evening. Staff were apologetic but clearly stretched.

wait timecleanliness
NegativeDraft ready
Draft reply
Generated from this review
Marcus, thank you for telling us — and I am sorry. A booked table should not mean a 35-minute wait, and the floor by the bar should have been cleaned long before evening service. I have raised both with the floor manager today. If you are willing to give us another try, I would like to know about it beforehand.
Also today
Dana R.Best pho in the neighbourhood, and they remembered our order.5★
Tom H.Solid lunch, service a little slow at the counter.4★
03

Escalated

The parts that cannot wait get routed

This review tripped a keyword rule on cleanliness and a rating rule at two stars. On plans with alerts, it goes straight to a person by email, in-app and Slack — not into a queue someone reads on Friday.

Rating and keyword rules are yours to set: 1, 2 or 3 stars, and any terms you choose.

insight-loop.co/dashboard
M
Marcus D.Google
2 hours ago
2★

Waited 35 minutes for a table we had booked, and the floor by the bar had not been cleaned all evening. Staff were apologetic but clearly stretched.

wait timecleanliness
NegativeDraft ready
EscalatedKeyword rule · cleanliness

Routed to the floor manager as an alert, not as a public reply, and not waiting on a draft being written.

EmailIn-appSlack
Also today
Dana R.Best pho in the neighbourhood, and they remembered our order.5★
Tom H.Solid lunch, service a little slow at the counter.4★
04

Insight

One review becomes a pattern

It stops being an isolated complaint. The same theme surfaces across the month, so you are fixing a cause rather than answering the same review four more times.

Themes are extracted from the review text itself, not from a fixed category list.

insight-loop.co/dashboard
M
Marcus D.Google
2 hours ago
2★

Waited 35 minutes for a table we had booked, and the floor by the bar had not been cleaned all evening. Staff were apologetic but clearly stretched.

wait timecleanliness
NegativeDraft ready
Recurring themes · last 30 days
wait time14
cleanliness9
portion size4
Also today
Dana R.Best pho in the neighbourhood, and they remembered our order.5★
Tom H.Solid lunch, service a little slow at the counter.4★

Connecting

Find the listing by name, not by ID

You type the business name and city. We find the listing — no API console, no place IDs to hunt down, no re-authenticating every few weeks.

The free plan is a one-time import of your 50 most recent Google reviews — it does not stay up to date.

Compare what each plan connects →
insight-loop.co/dashboard
Platform connections
1 of 4 connected · 25%
GoogleSyncing dailyConnected
YelpNot connected
FacebookNot connected
TripAdvisorNot available yetComing soon

Brand voice

Four registers, plus whatever else you insist on

Pick the tone once and every draft comes back in it. If your business has rules a preset cannot express — never offer refunds in writing, always name the manager — you write them down once and they apply to every reply after that.

The review
P
Priya N.Google
Yesterday
5★

Great meal and the staff were lovely. We will be back.

servicefood quality
PositiveDraft ready

Opens “Thanks so much!”

Thanks so much for this, Priya! So glad the meal landed well and that the team looked after you — I'll make sure they hear it, because that sort of thing genuinely makes their week. See you soon, and we'll save you a good table.

0 / 1000

Standing rules applied to every draft, on top of the preset above.

Alerts

The rules decide what interrupts you

Most reviews can wait until you sit down. A few cannot. You set the line, and only what crosses it reaches you.

Negative rating
Fires at 1, 2 or 3 stars — you pick the line.
Keyword match
Your own free-form terms, with industry templates to start from.
Volume spike
An unusual number of reviews in a short window.
Rating drop
Your average falling rather than a single bad night.
Unresponded
Nothing sent after 12, 24, 48 or 72 hours.
Delivered byEmailIn-appSlackAlerts and keyword rules are on plans that include them.

Language

Answer people in the language they wrote to you in

A reply in the reviewer's own language reads as attention paid. Every plan replies in whatever language the review arrived in; choosing a different one is on plans that include it.

Spanish

La comida estuvo excelente, pero esperamos demasiado.

ReplyGracias por decírnoslo. La espera no estuvo bien y ya lo hemos hablado con el equipo.

Vietnamese

Món ăn rất ngon nhưng phục vụ hơi chậm.

ReplyCảm ơn bạn đã phản hồi. Chúng tôi đang sắp xếp lại nhân sự cho giờ cao điểm.

French

Très bon accueil, mais la salle était bruyante.

ReplyMerci pour votre retour. Nous travaillons sur l'acoustique de la salle.

Reading the whole picture

Three things that look across everything at once

Replying is per-review. These are not — they read the whole account and tell you what is actually going on.

Ask Your Business AI

Ask questions about your reviews in plain language.

  • Natural-language querying across reviews, sentiment trends and performance
  • Pulls from past interactions and service cases, not just raw review text
  • Works across languages, translating feedback into clear answers
  • Identifies recurring complaints and bottlenecks across connected locations

Suggested Actions

What to do next, not just what happened.

  • Context-aware reply options for any rating, ready to approve or edit
  • Routes hygiene, safety and legal categories to management privately
  • Recommends next steps — issuing a discount, updating an SOP
  • Auto-tags feedback by topic, urgency and platform so the worst surfaces first

Executive Summary

The month, read for you.

  • Rating, response rate, volume and unanswered backlog in one place
  • Sentiment breakdown with the topics that keep recurring
  • Compares locations and flags the ones needing intervention
  • Scheduled digests by email or Slack

Ten to fifteen minutes, free

We audit your Google reviews before the call, so it starts with your business rather than a feature tour.